A NATURAL-BORN NETWORKER IS SET OUT FOR HIS KINGDOM IN APGUJEONG The most glamorous part of Seoul, Apgujeong thrives with new possibilities. Dae-guk (Don LEE) who is a native of Apgujeong and rules its ground, is eager to start his own groundbreaking plastic surgery business. Then he encounters Ji-woo (JUNG Kyung-ho), the most talented surgeon in the area who lost his medical license due to someone sabotaging his reputation. Dae-guk effortlessly comes up with an idea to make this business happen, and he does everything he can to make Ji-woo his partner. Together, Dae-guk and Ji-woo open a whole new era of Apgujeong.